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AD SPECIFICATIONS - AD SIZES For a PDF of these
Spex, click HERE
 
NOTE • NOTE • NOTE • NOTE • NOTE • NOTE • NOTE • NOTE
 
Microsoft Publisher and Word files are not acceptable.
Files generated from these applications (ie. EPS, PDF) are not acceptable.
Files provided in these formats will be rejected.
 

Shepherd Publishing can provide all ad design services for our clients. We understand however that many clients prefer to use their established ad agencies in order to maintain continuity throughout their advertising campaigns. Advertisements that are produced by an agency other than Shepherd Publishing must meet the following specifications.


All ads must be created with the document size
set to the actual size of the ad.

Do not create ads on a standard Letter size document.
Do not “collage” ads on one document.


Half-Size Books - 6” x 9”

WIDTH x HEIGHT
Full Page Without Bleed - 5” x 8”
Full Page Ad with Bleed 6” x 9” - (include 1/8” bleed on all sides - 6.25” x 9.25” • live detail no closer than 1/4" to the trim edge)

1/2 Page Ad - 5” x 3.875”
1/3 Page Ad - 5” x 2.5”
1/4 Page Ad (Horizontal) - 5" x 1.8125”
1/4 Page Ad (Vertical) - 2.375” x 3.875”

 

 

Full-Size Books
8.5” x 11”

WIDTH x HEIGHT
Full Page Without Bleed 7.5” x 10”
Full Page Ad with Bleed 8.5” x 11”
(include 1/8” bleed on all sides - 8.75” x 11.25” • live detail no closer than 1/4" to the trim edge)
1/2 Page Ad 7.5” x 4.875”
1/4 Page Ad (Horizontal) 7.5” x 2.3125”
1/4 Page Ad (Vertical) 3.625” x 4.875”
1/8 Page Ad 3.625” x 2.3125”

 

Acceptable File Formats

Client supplied ads must be in one of the following formats.

• MacIntosh or Macintosh compatible.

• EPS file (fonts must be outlined) (EPS files generated out of Photoshop are NOT acceptable).

• PDF 5.0 (pdf 1.4) or greater compatibility (all fonts embedded). Be sure all photos meet the JPEG/TIFF requirements before producing the PDF (see info below).
Compressions settings must be set to:

Color Images No Sampling Change
Compression - Automatic
Quality - Maximum
Grayscale Images No Sampling Change
Compression - Automatic
Quality - Maximum
Monochrome Images No Sampling Change
Compression - CCITT Group 4
Compress Text and Line Art - checked
Crop Image Data to Frames - checked

• Adobe Illustrator CS4 (14.0) or less, preferably Mac generated (fonts must be outlined and links embedded). Be sure all photos meet the JPEG/TIFF requirements shown below.

• Adobe InDesign CS4 Mac (Fonts must be outlined or provided with the file. All support documents must be provided - perform a “Package” It is advised that you “Preflight” this beforehand making sure there are no RGB images, or fonts missing). Be sure all photos meet the JPEG/TIFF requirements shown below. Use of 3rd party plug-ins is not acceptable.

• Quark Xpress 6.5 Mac or less. Windows versions are subject to approval by Shepherd Publishing. Fonts and all support files must be provided - perform a “Collect For Output”. Be sure all photos meet the JPEG/TIFF requirements. Use of 3rd party xtensions is not recommended.

JPEG (.jpg) & TIFF (.tif) IMAGES

• JPEG file of at least 300 dpi at 100% of the size the ad will print (400 dpi preferable). If text or artwork is involved, 1200 dpi is preferred (600 dpi minimum). All photos must be in either Grayscale or CMYK mode. RGB mode files are not acceptable. Blacks must be 100% black only.

• TIFF file of at least 300 dpi at 100% of the size the ad will print (400 dpi preferable). If text or artwork is involved, 1200 dpi is preferred (600 dpi minimum). All photos must be in either Grayscale or CMYK mode. RGB mode files are not acceptable. Blacks must be 100% black only.

• TIFF BITMAP (Black & White image) This file format should be reserved for clipart and logo files. The file must be at least 1200 dpi at 100% of the size the ad will print, or larger. Blacks must be 100% black only.

   
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